Promotion integrity for e-shops

Your campaign looks profitable. But how much of that budget actually reached real buyers?

RealBuyerGrowth shows merchants how much of their last campaign deserved equal trust — so the next one wastes less and performs on cleaner data.

Budget waste, dirty data, and wrong decisions grow when no one checks what the campaign numbers are actually built from.

Rising Promotion and loyalty abuse is projected to rise from 31% to 42% of total e-commerce fraud in the next two years.

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Applications are reviewed before payment. We reply within 24 hours.

RealBuyerGrowth

Campaign dashboards show activity. They do not show quality.

A campaign can report strong signups, healthy code use, and visible order movement — while still leaking budget into weak claims, dirty data, and over-trusted ROI.

In the verticals we are targeting first, the same commercial pattern appears again and again: new-customer recycling, referral farming, entitlement leakage, code stacking abuse, and promo-code leakage.

01
43%

Budget waste

43% of merchants report coupon, discount, and refund abuse as their most common fraud type. You can spend real money rewarding participation that did not deserve the same confidence as a genuine buyer.

Source: MRC Global Fraud Report

02
31%

Dirty data

Merchants experiencing promotional abuse reported a loss of 31% in their annual marketing spend. Weak claims, repeated accounts, and suspicious participation distort CAC, ROI, and remarketing logic — making every downstream decision less reliable.

Source: Forrester Research

03
20%

Wrong decisions

Only 20% of organisations enforce promo code restrictions automatically. The other 80% rely on manual review or nothing at all. When dirty campaign data looks healthy, the next budget decision becomes less reliable — not more.

Source: Liminal 2025 Link Index

The problem is not that merchants are careless. It is that most promotional campaigns have no diagnostic layer between the activity and the reported result.

See what commercially meaningful buyer motion looks like.

RealBuyerGrowth is built to separate raw activity from interpretable buying motion, so teams can review earlier signals with more context and better timing.

Specimen Evidence Card

Illustrative only

Reported new customers

1,842

Verified new customers

1,311

Gap

531

Top reason factor

Repeated Device Reuse

At-risk incentive spend

£4,980

Verification rate: 71.2%

See the specimen evidence review
How it works

Growth without protection is still leakage.

In Europe, anti-fraud programmes prevented €3.45 billion in potential invalid-traffic losses in 2023. Protected channels held IVT loss to around 1% of spend, and broader adoption could save more still.

US merchants lose $4.61 for every $1 of fraud — a 32% increase since 2022.

More acquisition is not enough if part of the journey is polluted, misread, or commercially unusable.

Sources: TAG 2025 European Ad Fraud Savings Report; LexisNexis True Cost of Fraud Study

Start light. Climb only when the evidence earns it.

Most merchants do not need a heavy implementation on day one. They need a scoping conversation, a real evidence review on the next campaign, and a proportionate next step.

1

Real Buyer Growth Evidence Review

A fixed-scope written evidence review for one Shopify-first store and one live/upcoming campaign or recent campaign context. Written verdict. 45-minute findings call.

£1,250 + VAT
2

Extended Campaign Evidence Review

Deeper live campaign, promotion, discount, attribution, and monitoring-readiness review.

from £3,500 + VAT
3

RealBuyerGrowth Core

Software available after evidence review and installation-readiness review. Not a self-serve subscription.

from £950/mo + VAT
4

RealBuyerGrowth Scale

For teams that need deeper monitoring and more capacity.

from £1,750/mo + VAT

When the journey fragments, abandonment stays high, and traffic quality leaks, earlier evidence matters more.

See what your campaign numbers are not telling you

Start with an evidence review. Move to software when the growth signal is worth monitoring.

Get my growth evidence review

Applications are reviewed before payment. We reply within 24 hours.